Alan Aldridge
Tuesday, February 10th, 2009
For many, Alan Aldridge epitomised the spirt of the 1960s and 1970s, with his evocative, psychedelic images perfectly capturing the feel and the art of the age. Artist, illustrator, graphic designer, art director and film maker, Aldridge describes himself simply as a ‘graphic entertainer’. And though the exploding colours and shapes of his designs lit up the Swinging London of the sixties, this East End boy admits he was too busy working to really notice what was going on.
Most designers graduate from art school, but Aldridge’s apprenticeship was very different. Born in the East End in 1943, he left school at just 14 to work on the docks. During his teens he drifted from one odd job to another, working among other things as an insurance clerk, a chicken plucker and a fruiterer. But at age 20, with no formal art training, Aldridge picked up a pencil and started to draw, first sketching portraits in Soho, finding work as a freelance graphic artist, becoming a ‘junior visualiser’ at the Sunday Times and graduating to designing book jackets for Penguin.
It was the book jackets that blew people away. Penguins had first been designed as a cheap alternative to the hardback. Though their classically simple covers were design classics in themselves, they were nothing to what Aldridge would come up with. As well as a good read, Penguin readers in the sixties were often treated to an explosion of colour, shapes and ideas, courtesy of Alan’s pen. Aldridge found the idea of new images blasting away the conventional a very appealing one. ‘It was a special period, because the young really felt they had a chance of overthrowing that knackers yard England,’ as Aldridge observed recently.
But though Alan’s unique talent took him to the very heart of what was then the world’s most fashionable city, he freely admits he was ‘too much of a workaholic to be dashing around town’. Aldridge was usually in his studio. He would become Senior Art Director for Penguin Books and in charge of marketing (his pictures the perfect marketing tool of course) but on the way he became good friends with the Beatles. He would act as design consultant for the ill-fated Apple Corps and work with the four on what would eventually become ‘The Beatles Illustrated Lyrics’. Much of what we recognise today as ‘typical’ sixties commercial art, with its cartoon style and soft airbrushing, originated in Aldridge’s studio.
He became fantastically popular with rock’s aristocracy and designed album covers for The Who (’A Quick One’), The Rolling Stones, Pnk Floyd, Jimi Hendrix and many more. He would do the poster for ‘Chelsea Girls’, Andy Warhol’s first commercially successful movie, and would turn his hand to the interiors for London’s Playboy Club, for the House of Blues and the Hard Rock Cafe. This multi-talented artist would also illustrate children’s books such as ‘The Butterfly Ball’ and ‘The Grasshoppers Feast’.
Today, Alan lives a long way from his boyhood East End. One of his most recognisable album covers was for Elton John’s ‘Captain Fantastic and the Brown Dirt Cowboy’, released in 1975. The record would lead him to Los Angeles to work with Elton on a full length animation of the ‘Captain Fantastic’ idea. The project was never finished. The 1970s were very different times to today, and Aldridge ruefully remembers that the singer’s decision to ‘out’ himself saw commercial backing for the project swiftly evaporate. Alan however remained on the West Coast of America, where he lives to this day. A working artist, he’s as busy as ever.
Now 65, Aldridge is back in his native London for a while at least, with the first retrospective of his work in his own country. Alan Aldridge - The Man With Kaleidoscope Eyes, runs at the Design Museum, Shad Thames, London SE1 2YD from 10 October 2008 to 25 January 2009.
