Dick James of DJM
Monday, June 30th, 2008
East End singer Richard Leon Isaac Vapnick had an unlikely name for dance band singer. So, like many Jewish entertainers before him, he went for something shorter, snappier and blandly English. With the more poster-friendly moniker of Dick James, the Whitechapel born songster had a steady if unspectacular career. James performed with Henry Hall’s band in the late thirties and was often heard on the radio. And after serving his time in the Army during World War II he signed up with another of the big London bandleaders, Geraldo. During the early fifties, James was flitting from band to band, including a stint with the Stargazers - a popular vocal group who backed Petula Clark on her first records.
By the mid-fifties, James must have assumed chart success had passed him by. But he finally had his first hit at the age of 35, when he recorded the theme song to smash TV series ‘The Adventures of Robin Hood’. Starring Richard Greene, the show was made for Lew Grade’s ITC television company, and ran to an astonishing 143 episodes between 1956 and 1960 - the first three series ran for 39 weeks apiece. The familiar song of ‘Robin Hood, Robin Hood, riding through the glen…’ is thus indelibly seared into the brain of any Briton over a certain age. But despite James’s voice being one of the most recognisable on TV, his singing career was already history.
But he had made a useful contact in the producer of that tune - EMI staffer George Martin, who would go on to ‘discover’ the Beatles. Dick reluctantly accepted that showbiz stardom was never going to come knocking, and made a tactical shift into music publishing - traditionally where the money was in the music business. He couldn’t have guessed how lucratively his move would pay off as he found himself, as much by luck as judgement, in the right place to make a fortune. And it would happen not once, but twice. Twice too, it would end in bitter recriminations.
James set up Dick James Music, and DJM enjoyed moderate success. But things really kicked off in 1963, when his pal Martin introduced him to the songwriting team from a new Liverpool band he was recording for EMI. Dick didn’t think much of the Beatles’ music but, on the basis of the one hit they had already had, ‘Love Me Do’, he signed John Lennon and Paul McCartney anyway. It was a stunningly bad deal for the writers, though perhaps not unusual by the standards of the 1960s. Beatles manager Brian Epstein, who agreed a number of questionable contracts for his charges, negotiated a deal where 50 per cent of the new Northern Songs was owned by DJM, the remaining 50 being split between Lennon, McCartney and Epstein’s company NEMS. Half the profits from every Lennon and McCartney song would thus go straight to DJM.
It was a lopsided arrangement that would cause huge grief during the breakup of the Beatles a few years later. By 1968, Epstein had died and the Beatles were making a shambolic attempt to run their own business affaris. In a misguided tax saving exercise, the Beatles had re-signed with DJM in a deal that made Lennon and McCartney even worse off. They now owned just 15 per cent apiece of Northern Songs (with George Harrison and Ringo Starr together owning 1.5 per cent). The managerless and rudderless Beatles attempted to renegotiate, but James and his partner Charles Silver abruptly sold Northern Songs to ATV, owned by fellow Whitechapel boy Lew Grade. Lennon only learned of the sale from his morning paper while on honeymoon with Yoko Ono, and immediately phoned McCartney. With the songs being sold on to Michael Jackson in later years, and then to Sony, the Beatles would never again own their own songs.
James was now a millionaire, and lightning was about to strike for a second time, as he signed two staff writers to DJM. The job of the young Elton John and Bernie Taupin, brought on board in 1968, was to write hits for acts published by James. In the finest sixties tradition of Tamla Motown and the Brill Building, the pair would bash out songs to order. Bernie would spend an hour writing a lyric, toss it over to Elton, who would spend half an hour knocking out a tune. And then on to the next one. There were hits and misses … their attempt at writing the British Eurovision entry for 1969 saw their song come sixth out of six.
In 1969, DJM would become a record label as well as a publishing house. The acts signed to DJM are now lost to the memory of all but the most avid vinyl spotters, as James perhaps wasn’t a man for spotting the coming trends in pop music: he signed Danny Kirwan after he left Fleetwood Mac, the Tremeloes after they left CBS, and actor Dennis Waterman after he decided to have a go at singing ‘feem toons’. Jasper Carrott and John Inman were other artistes on the label.
Elton John was also signed to DJM as a recording artist, but James could hardly have supposed anything would come of the shy, bespectacled piano player. A 1969 album Empty Sky was released to indifference, but the 1970 follow-up, with hit Your Song, saw the launching of Elton John superstar. During the seventies, Elton John records sold in their millions, and Dick James earned a second fortune. Again it would end in tears, with Elton breaking with DJM in 1976. He sued James for ‘accounting irregularities’ and an unfair contract in 1982. Dick James would die in 1986. The East End publisher had been associated with two of the most successful and lucrative pop songwriting partnerships ever … if more by accident than design.
